Drive More Traffic To Your Site And Increase Your Profits With SEO
SEO or search engine optimization, can be a strategy that can get you traffic to your website and leads for your business. Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. A customer who gets to your website from the first or second page of a search engine, will stay longer on your site and read more information and buy your product. SEO visitors average conversion rate is around 14.6%. Facebook and Google Ads convert at about 1.6%. This type of traffic can help your marketing and bring in more leads. The following are some tools and ideas to make Search Engine Optimization (SEO) work for you and your business.
First, who is the person you want involved in your business? Who is your target audience? What age group are they in? What are their interests and what type of home are they generally looking for? Internet marketing allows you to narrow down who you want to point your business to and how to approach them. You will need to continue to answer questions about this audience in order to get your focus finely tuned to the exact person. Figure out what your general target audience looks for on social media. And take notice of what that group shares as information. Their demographics should be paid attention to beyond just age. They may all have a type of interest such as sailing or golf or they could have the arts or small home living in common. When you answer these questions and more, you will see a website beginning to form. You want to attract these people, your people, to find you and your website. These questions and answers will determine the attractions you will promote.
Next, you need Words in your content that trigger search engines to attract Your People. There are Commercial Keywords - words or phrases that indicate a person is looking to buy something- such as “Homes near [Neighborhood]” or “Best Realtor for Downsizing”. These search words point out that someone knows the area they are looking for a home and what type of home. These people will be easy to convert but you are not the only one out there using this same technique so the competition for this lead will be high.
Then, you can use Informational Keywords These words come from the questions that you have concluded your target audience will ask about their home search. You will find these prospects by giving them the information they need. Your website can handle a vast amount of information and an offer for you to help them even more. You can cultivate people as they seek answers and even offer them the ability to sign up for seminars, consultations and to be on your email mailing list for future and breaking news. Continuous information with great content using these keywords will convert prospects and drive your sales. There are many keyword search sites available that can give you an idea where a word or phrase is standing in popularity and volume of searches per month. But going for the popular words will get you lost in the crowd. You will want to use words or phrases that are on subject but just a bit different to help you stand out.
Content on your website is the next task for SEO. You will need photographs and engaging content. Keep in mind that people have gone to your website to be informed about a subject they were seeking information. Give advice or instructions for new tools to solve their issues.The photos that you use should be intriguing as posts with great photos get shared more often than those with no pictures at all. Posts that have great graphics and photos have a greater chance of appearing on the first page of Google. Take pictures everywhere of everything with your phone when you are out and about. Take pictures of your town, of the neighborhoods, of bike paths and local parks or shorelines. Take pictures of festivals and art shows, of local theatre and outdoor Christmas decorations. Allow prospects to get a view of your world. Tighten in your camera focus to a photo set up that tells a story and then tell the story in your content. Use the town’s name, the neighborhood’s name and the names of the parks, bike paths and events. Using these names will double the effort of moving your SEO up the ladder of placement on Google.
Your content should be 2000 to 3000 words per article or blog. Use your keywords 40 times in your article. Put the keyword in the title of the piece and in the beginning of the URL. Use a minimum of two photos and end with a call to action. Share the article on all of your social networks, your website and any other business site as a regular contributor or as a guest. Post the link to your article or blog in any groups that you belong to. Become a presence on Pinterest as this platform allows you to give just a preview of what is on your website. Post the picture and then a link to your article page on your website on Pinterest and people will travel there.
Putting your content out into the internet world is the best way to build your position using SEO. Be interesting and creative and use your keywords and you will see your position climb.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template.Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.