Sometimes, the most obvious thing is right in front of your nose! Need leads? Find the renters! Renters are gathered together in apartment complexes, duplexes, mom and dad’s basement and online. There is a huge opportunity to transition a renter into a home buyer right in front of your nose! Marketing to this group can be easy if you know what will entice them away from that apartment with the closet kitchen and bathroom.
Renters rent for lots of reasons. And those reasons are so vast that you may not be able to market to them all. You will have to figure out what the reasons are for their renting a home or apartment instead of owning a home, and then design a marketing avenue that targets them specifically. Some of the reasons that they rent could be because they are new to an area and then want to rent while they get to know their new town. Then, there are those who think that they cannot afford a home or that they don’t have much for a down payment. And then there are those who have been renting forever, are ready to own and just haven’t found the right opportunity yet.
Where are these renters and how do you approach them. There are companies out there that will provide you a list of renters that are most likely to buy a home in a certain area. These people fit the categories of location and income, type of home they are currently renting and their marital status. You can ask your local insurance agents who will have a list of their customers who buy renters insurance. Your local MLS will have a list of addresses of homes that have been rented the last year and they are full of tenants!
You can find tenants and create a mailing list in several ways.Find them on rental websites like Craigslist, Zillow, Trulia or Rent.com. The internet is a vast sea of renters waiting to be found and shown the way to home ownership. The tenant can narrow their searches by area, price, number of bedrooms and other specifics. Post a listing of your home with a header that says “this property is perfect for first time home buyers” or “want to work with renters”. Always include your website address in these types of listings.
Social Media is a perfect place to find renters. Facebook, Instagram and Twitter are all places to post about the most wonderful home you have for sale and that it is perfect for the renter to homeowner. Facebook has Marketplace where you can post a picture of the home with your email address as the contact.
You can offer incentives for a renter to take a look at a home for sale. Offer patio plants in the springtime or a nice salad bowl if they will fill out a couple of forms and come to your open house. Advertise for renters in a newspaper. They are generally looking for a rental property in the newspaper, so put an ad in the for rent column that asks them to take a look at buying a home! Offer classes for first time home buyers. Invite the renters to bring friends and offer that salad bowl as a gift! Put your business card and a flyer up on bulletin boards in apartment complexes and buildings and in laundromats and grocery stores.
Renters want to be educated as to why they should buy a home. In today’s renters market, show them how they can save money by buying. You will need to address their need and provide them with advice that will answer all of their questions. Adding renters to your prospect list allows you to increase your market and the numbers you can draw from.
Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. We at Everest Direct Mail and Marketing, can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands. In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment.