Target Renters and They Will Respond
Direct Mailing a Renter with a series of Postcards that are designed to produce interest in buying a home is easy peasy! When the Renter responds with a long list of questions, be ready with a professional report that eases the nerves that comes with making such a big life decision. Then, consistently follow up with more information until your Renter becomes a Buyer!
Start your marketing plan to attract Renters as prospects by mailing them a series of postcards and letters offering a free report. When they respond by asking for the report, call them and confirm their address and phone number and email address. This is where the trust and friendship will begin. Get the report out to them immediately and call them back within three days to make sure they received the report. Offer more advice. Get a bit more information about them. Build the relationship.
Follow up every week and a half or at least once a month. Keep track of where your prospect is in their journey to buying a house. Offer credit help or financing solutions. Invite them to look at homes that are on the MLS that fit their criteria. Keep building that trust and relationship and assure them that you are always available.
Remember that converting a Renter to a Buyer takes time. You need to plan over the long haul and if your prospects seem