Artists, Actors, Musicians and the self employed all know that their product that they sell is themselves. Sometimes, it feels odd to sell your talent that creates a product! But, learning how to market yourself is essential in order to succeed. And in today’s world, the number one place to market yourself/talent/business is on Social Media. No matter what your talent is and no matter what the product outcome is, there are a few basics that everyone needs to implement for a successful marketing campaign. The following is a basic list of everyday “to dos” in order to be seen and heard and for yourself/talent/business to succeed.
Probably more important than any other task on social media posting, you must be consistent. You must post regularly and stick to the subject. Find out what your followers respond to and what they like by keeping track of the likes and shares and cater to those people. If they like it, they will buy it. You need to give them value for their input and reactions. Have an understanding of what your followers are looking for. Being consistent is one of those things that will grow trust and a base of expectations. But, your fans should always be a bit surprised and wowed at what you post, but don’t go too far outside your style or they might get confused by too much of a change. Consistency in postings and style are required!
When you have created a calendar of subjects to post on all of your social media platforms, make your content go further by posting it in pieces. Just like a do-it-yourself project, things happen in steps. So, post step one today, step two tomorrow and so on. Add pictures for each step and build anticipation for the next posting. You can literally dedicate a full month to one subject matter and get into it very deeply.
And speaking of a month, keep on top of your calendar! If you have figured out your subjects you are going to post about, then get them scheduled on your calendar and stick with it. If you post something every Tuesday, become deadline oriented and post every Tuesday! Your rhythm will be developed and your followers will begin to expect those postings on those days. Make sure that you plan for holidays and post subject matter pertaining to those. Post funny posts about the oddball holidays too! Everyone loves a good laugh. In the long run, having a calendar will save time for not only postings, but about what you post and the subject matter.
Don’t worry about whether you post will be read and commented on. Not all posts get hundreds of likes and comments. You are developing a following for your product and business and sometimes things will miss. But, pick yourself up and write the next post and you will be surprised at the bounce back. Have confidence in your product and your posts and you will see your following numbers grow!
Here is a list of ideas for social media posts. Sometimes you just can’t think of a great thing to write about and get the world enthused about what you have to say!
Share a real estate Fun Fact
Highlight a news article you think will be valuable
Share your tips on achieving a good work/life balance
Share a tip or trick
Share new, relevant industry statistics
Post an interesting infographic to your followers from a site
Alert people to an event taking place that they might find interesting
Testimonial/quote from a past client
Ask your followers to recommend restaurants and meals in your local area
Share one of your most popular blog posts
Repeat your most compelling posts.
Post a link to a previous blog post
Recommend a helpful tool or service
Ask questions to get your connections engaged in conversation
Ask for a recommendation for a product or service to get a discussion going
Share a motivational quote
Share a free resource
Post a behind the scenes photo
Do a mini-press release about an open house or event that is coming up
Share a listing
Share a meme
Have a vote on favorite neighborhood restaurants
Answer a buyer question
Answer a seller question
Invite your followers to an open house
Share a funny or interesting anecdote from your life
Share interior decorating ideas
Post how-to’s and DIY decor tips
Share tips on keeping energy bills down
Talk about the weather
Celebrate milestones in your company
Share a joke
Post a “Home of the Week”
Make a prediction—about sports, politics, or anything that is happening in the world
Congratulate a client on a recent sale or purchase
Share ideas for staging a home (inside and out)
Send birthday or anniversary greetings
Share local events for the family (farmers market, plays, concerts, seasonal events, etc)
Share seasonal posts
Share dream houses and ask what theirs are
Share latest in home technology
The more often you post, the more you will learn who is reading and reacting to your words. Remember that pictures and photos increase the number of interactions by a very large percentage. So, fire up that camera on your phone and insert pictures with the posts.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.