Color Impact Sales

March 14, 2018

 

 

 

I am a Color person! I shun grey and tan. I adore purple, red and green!  And I will buy anything neon orange! If you don’t think about color often and leave it up to the “artists types”, then this blog may surprise you. Color affects everything. Grey brings to mind a muted rainy day. It may bring on the blues. Green and red together brings a Christmas mood full of anticipation and holiday spirit. Silver and purple are regal and green is new birth. Color influences your customers, too. When designing your marketing materials, you must pay attention to color and to your color choices.

 

Color contrast is very important in order to read your material.  All of your color combination choices should be high contrast and easy to read. Choose lower contrast tone on tone combinations for less important content, so that it intentionally fades into the background.

 

Color is proven to have an impact on mood. An example would be the color orange. It has been scientifically proven to increase oxygen to the brain, which is part of the reason it’s a color associated with energy and enthusiasm. The color blue causes an association with blue skies, indicating stability and security. Blue is a safe, non-stormy sky color. Green is the most soothing color. It is used in high stress areas, like hospital operating rooms. Purple is a courageous and regal color and is used in marketing pieces that want to convey an authoritative message. Red is the color of passion and speed. It is often used in restaurants to stimulate hunger. Black is aggressive. Grey is seen as passive and objective. Bright shades are energetic, while cooler, muted shades are soothing and restful. The shades and tones of a particular color has an impact on emotions and moods too.

 

Color not only impacts your emotions, but it also influences the receivers of your mail pieces in your Direct Mail campaigns. Colors are tied to your corporate image and profile. Color schemes must be not only visually pleasing but must convey a message and evoke a certain feeling. And...the colors should be closely related to your brand. But, when it comes to direct mail pieces, not all colors are equal. There are certain things that you should consider when choosing a color scheme for your next direct mail campaign as well as which colors evoke certain emotions. The following is a list of the best colors for that direct mail campaign.

 

First, you will need a color scheme. You want a mailer that stands out from the rest of the items in a mailbox. You will need to choose colors that complement one another while also getting the right message across to the viewer.

 

Next, stay away from clashing colors. Clashing colors may distract from text or images you use for your content.

 

Choose from colors that you use for your branding. Brand identity is crucial in any communication that you create. They need to be chosen with care and used throughout all mailings. These colors tell the world who you are and what your are all about.  

 

It is important that you pick colors that create the right emotions. Consider what emotion that you want your reader to have when they read your mail pieces. Excitement, curiosity, anticipation? You want to get the right message across by using colors that cause those emotions in the viewers. The psychology of color is interesting. We know that color causes emotional responses both good and bad and we know that it can help make a piece stand out in a pile of mail. By using colors that evoke certain emotions, brands can build relationships and connect with the consumer on a deeper level.

 

So, once you choose the emotion, choose your colors.

 

Red creates urgency. It is used in signage for sales or to stop. It is used to create excitement and passion. It also conveys energy, or a war, danger, strength, power, and determination.

 

Blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue is considered beneficial to the mind and body. It is used in branding to promote  trust in their products and services because this color is associated with security and reliability.

 

Green is associated with ambition, greed, and jealousy and the power of money. But, it also creates harmony and encourages balance. It is also associated with nature and tranquility.  

 

Orange and Yellow are colors that are more cheerful colors that promote a more optimistic attitude while also creating a sense of urgency that can cause more impulsive buyers to act.

 

Purple is associated with royalty, nobility, luxury, power, and ambition. This color has been known to stimulate problem solving and creativity within the mind. It iss often used to promote beauty and anti-aging products.

 

The psychology of color allows you to more effectively choose the colors that will help you achieve your direct mail marketing goals.

 

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, Everest direct Mail and Marketing will help you with all aspects of your direct mail campaigns ensuring that your potential customers heed your message by putting your advertisements directly into their hands. In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment.

 

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