Sometimes, it takes an odd coupling to make things sensible! Direct Mail and Facebook are one of those couples! But they work very well together and can increase your results for prospects and clients. Integrating your marketing methods can be more powerful together than alone. Facebook remains the dominant online marketing platform for getting the right message to your target audience. But, getting them to be responsive and engaging is something else. The interactive nature of Facebook allows for greater brand engagement and this is especially key to really driving your message more effectively and to larger audiences than you’d be able to reach through traditional direct mail advertising alone.
The power of integrating your direct mail campaigns with Facebook rests with the ability to match your direct mail contacts with Facebook accounts.This allows you to convey your messages directly on social media pages as well as through conventional mail. It doubles the impact and boosts your response rates without costing you any extra money on postage. Integrating traditional direct mail marketing with Facebook marketing is very handy. The following are a few ways that can help you blend your direct mail campaigns with your Facebook pages.
First, add your Facebook page address to all of your mailers. Just like you include your address, phone number and email address, add your Facebook URL to the list. Include the address on your website, business cards, email newsletter and on your letterhead.
Most direct mail campaigns have a landing page back on the website. Share the campaign’s landing page in your Facebook posts and updates. Landing pages are great conversation pieces on Facebook and can get quite a thread started! Ask questions of your responders. Get feedback and send them to your signup pages. Promote your direct mailing information on your Facebook page and you will reach more people and double your client list!
And then do the process in reverse, Drive people from your website to Facebook from the landing page! Just make sure that you landing page has a link to your Facebook page. The trip from one to the other should be seamless. Connect all the dots because it doesn’t matter whether the user first connects to you with a direct mailer, a Facebook posting or the landing page on your website, there should always be an easy flow from one to the other so that it is simple for all involved.
Next, a really important task is to make sure that your landing pages and your Facebook posts are all shareable. Social media is all about sharing. Make the landing page shareable by adding your Facebook buttons to the page and then users can share it with just one click.
The best part of the integration of Facebook and direct mail is the fact that you are able to measure your results. With Facebook insights, you are able to measure the ROI and track the progress of your campaign accurately and in detail.
And finally, some statistics to consider for a marketing campaign that combines two different formats. Facebook is considered “sticky” since users stick around on the platform for a long period of time. Out of all of the people on the internet daily, 20% of the time is spent on Facebook! There are over 1.15 billion daily users on Facebook and the numbers are rising especially in emerging markets. Every 60 seconds on Facebook, there are 600,000 comments posted, over 300,000 statuses updated and over 150,000 photos uploaded. Almost 10 million websites receive “likes” or “shares” on Facebook daily. Over 4.75 billion pieces of content are shared daily with one in five page views in the United States occurring on this one social media platform.
By integrating your direct mail campaign successfully with Facebook means that the user has multiple ways of accessing your company and your offers. Whether they come by way of the direct mail piece, social media or your website, they should all be equally accessible to the user with a single click. They may not want to use more than one option, but having the possibility to do so makes your company and your marketing just so much more available.
To be successful in real estate you have to be able to do more than just close the deal. You need to effectively manage and grow a small business. That means finding clients, keeping them, and motivating them to buy or sell. We at Everest Direct Mail and Marketing, help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer. We use high quality printing to create new business opportunities or print full color property flyers to promote your listings at home. We will send drip email, direct mail or Multi-Channel campaigns with our pre-built real estate marketing materials. We will create content including listing flyers or monthly newsletters.We will help you consider the various types of homeowners when determining the type of content to use in your direct mail campaign: Probate owners, Absentee owners, FSBOs, Expired and withdrawn listings and Owner-occupied.