Direct Mail Return On Investment (ROI)

March 23, 2018

 

 

 

A Mail Services Company can actually improve your direct mail campaign’s return on investment (ROI)! Taking on the job of creating your own direct mail campaign can be overwhelming and cost more than you expected. Small businesses often try to do it themselves to save some money, but it normally ends up costing more because they don’t have the same equipment that can speed the process of printing, folding, stamping and sending that a mail service company has. And it can be just as costly in time spent.

 

Effective marketing is essential for any company on its road to success and trying to do it all yourself can end up being detrimental to your business as a whole. By hiring a mailing service company to handle all of your direct mail campaigns can ease your stress and allows you to concentrate on building your business, dealing with customers and nurturing employees.

 

The first thing to remember in a direct mail campaign is that mailing service companies are experts in their field and in direct mail. They know all the ins and outs and exactly what works best for you. They do not have to go back to the beginning and learn everything from scratch. Direct Mail IS their business and they are the professionals. Direct mail service companies have professional designers that specialize in creating direct mail pieces such as brochures and postcards. Their vast knowledge and expansive experience allows them to create pieces for your marketing campaigns that are of much higher quality but still tailored to your specific needs. Because of this factor, along with the ability to create what you need at a faster rate, allows you  to boost your return on investment.

 

Mailing service companies also know how to save you not only money, but also time. They can create a direct mail campaign much quicker than a small business can internally using every single employee and printer ink cartridge. They can also ensure that you are also paying the lowest postage rate by taking into account factors such as the preparation of your mailing, the size of your mailing piece, as well as your mailing list area. Their ability to keeptrack of all these factors leads to a higher ROI for you.

 

The best service offered by a mailing company is that they can target your message and your mailing list. This is where they excel. If your direct mail campaign is sent to the wrong people and market, it can be a disaster for your business. They will help you formulate the right mailing list for the right people with the right message and send it at the right time. This will increase your response rate by targeting the people that are very likely to convert from viewers to actual clients instead of your mailers being delivered to a trash can response.

 

And finally, mailing companies can enable mailing and phone call tracking. Phone call tracking is the ability to collect information about your direct mail campaigns’ phone responses which will help you calculate ROI correctly. This data is useful because it can also help you determine methods to increase conversions. Increased conversions creates more income which leads to a higher return on your investment!

 

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands. In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment. Everest Direct Mail serves small, medium and large businesses with direct mail marketing, postcard printing and mailing as well as thousands of other services such as producing handwritten yellow letters for real estate investors. Everest Mail uses ESC approved recycled paper and we practice green recycling standards. Let Everest Direct Mail and Marketing help you get started with your next direct mail campaign.

 

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