A Landing Page is like walking into a grocery store and only going to the bread aisle. You don’t need all of the other stuff in the store, just the bread. A Landing page acts the same way. You have your whole website and many pages. But, you want a customer or client to really concentrate on one page in particular. So, you give them the directions (URL link) to just that page. They can wander around to the other pages, but you want them to “land” on a particular landing page. Your main website gives visitors an overview of what your business does A landing page is focused on one single action that you want your visitors to achieve and that is the call to action.
Creating the right kind of landing page can be a bit tricky. First, you want to have a high converting page where people will be so intrigued that they will respond immediately. You want to keep everything on the page very simple and easy to read. Use pictures related to just the landing page subject. Keep the subject matter just about the subject. Don’t put things on the page, such as links, that have anything to do with other pages or sites. Don’t overload them with too much content because you want landing pages to load very quickly.
A landing page should answer questions. It should solve a customer’s problem. It should state how your company/product/service is different than others. And it should very clearly state your message. Your headline on the page should say it all. Most people ONLY read the headline so it has to convey everything you want to say. Graphics or video should present the product or service and should be large enough to catch the eye with a glance. Include a very noticeable call to action box so that the visitor knows that they need to respond now. And most important, the landing page should point out the benefits of your service.
The following is a short list of some landing page ideas to create traffic. These ideas can be implemented whether you are in the middle of an advertising campaign or just everyday regular marketing of your business.
Create an Ebook or a guidebook that pertains to your company or business. Ebooks can spread your ideas, build your email list, and grow your profits. Write the book to solve one tough problem, and leave people with a solution that will give them immediate results. Focus on your prospects needs Highlight the benefits of your publication. Make the ebook 3-12 pages long and Include a call to action at the end. Encourage people to spread the ebook freely and share it.
Create a landing page dedicated to Webinars. These are very effective ways to capture leads and followers and convert them into paying customers. Webinars can establish you as an expert in your field and grow your influence in your industry.
Develop a landing page that is dedicated to upcoming events. Promote anything that you have organized for the months ahead. Have a sign up box and a way to sell tickets. Keep people excited as the time gets closer by putting more promotions on the page.
Another Landing page idea is for recruitment. Find the best people to join your team through a landing page.Design the page to make the process more efficient to get an interview and eventually a job. There is a greater possibility to attract the right candidate from someone who is interested in your website and then pops over to the job landing page. They may not have even been considering working for the company until they landed on the site!
Signing up for a newsletter is a perfect landing page subject. It is an excellent way to attract subscribers and to have them join your mailing list.
There are so many ideas for developing a landing page for your website and for lead generation. If you focus on your prospects and what they are looking for, you can create a value to them and gain an enormous amount of leads.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.