Small Business Postcard Campaigns
Anyone who has started their own business, knows the pain of the budget. You are in the middle of a dilemma of spending money to make money. And the question of where to best spend your marketing money is ongoing. Postcard direct mail campaigns can be a perfect answer and be cost effective too! Like all marketing strategies, there are some tricks that you should know when it comes to the design, copy and offers to get a new customer to respond and buy from your bright shiny business.
Technically, any postcard campaign depends on the type of your business and your customer. There are some basics that cross over to all businesses. Large companies have learned these same basics and use them over and over again. You can use the same marketing tricks that the “biggies” use. You can just follow their methods and see what is working and then use the successful strategies over and over again.
Create a postcard that takes the receiver directly to your website. This trick has been shown to be the most effective direct-marketing technique of all. Marketing your business online can produce traffic, but postcard marketing can target the exact customer that you are looking for. Postcards can get to the people who t already want what you're selling. Send a postcard with a great offer and a special URL to visit or a special coupon code to use to redeem the offer. Many of the big retailers use this trick in their weekly marketing to drive traffic and response to their door.