top of page


A yellow letter is a handwritten letter that is used by real estate professionals such as investors, realtors, mortgage brokers and even insurance agents. They are written on yellow "legal pad" paper. It is designed to be a friendly note that attracts motivated sellers and other prospects. If you are sending out yellow letters looking for these prospects, there are some things to do to make sure that you have a successful yellow letter campaign.

A very important part of your role as a real estate investor is to act as a problem solver. Some of the problems to be solved are in your marketing strategies. They need to be evaluated and adjusted as you go. Looking at your data on a continuous basis allows you to figure out what pieces are not working and others that are

The data to track and then analyze is the basic characteristics of a mail campaign. Keep track of how many letters you send on a daily basis. The magic number of 20 letters a day will get you basic results. Increasing that number will increase your opportunity of attracting a prospect.

Sending out letters should be done on a regular and consistent basis. If you want results, you will need to send letters four to five days a week. This allows you to keep track of an exact area that you saturate within that week’s time.

You will need to send these letters over and over again for a minimum of three months, preferably for six months. When figuring out your marketin