Improving Google Rankings
Google indexes 130 trillion individual web pages with each web crawl, which is an internet bot that systematically browses the world wide web for the purpose of web indexing. Only 10 of those pages out of 130 trillion, fit on a results page. And you and every other web page owner, designer and marketer wants to be number one on the very first page! And...I have a bridge in Brooklyn...
One BILLION searches happen just on Google alone each month. You have done your work on making your website perfect for search engine optimization (SEO), using the right words, a blog, URL titles and header names, and you want that coveted first page spot. But, here are some statistics to show where you are in the line up. 92% of all search traffic happens on the first page. 33% of that particular search traffic goes to the first listing on page 1. And 4% of the searches goes to the 10th ranked listing on page 1.
So...how do you get to put your website in the number one spot on page one? Algorithms are the first thing that you need to look at. The technological science behind page rankings may at first seem complicated, but it is simple in its implementation. Search engines such as Google, use variable programs and formulas to measure and calculate how important a website and its pages are. This importance is what determines its place in the search. The parts that make up the formulas for those determinations are also ever changing. Google has stated that they use a minimum of over 200 different factors and indicators that help the search engine guess what a searcher might be looking for. The algorithms change frequently, up to 600 times each year, and these changes reflect improvements in the code. They say these changes come out so that the search will be improved with relevancy and that the person searching will find the information they need without have to perform several searches using various words. So, how do you get your website to swim in this constant sea of algorithm changes?