No matter what business you are in, you want everything you do, write, print and send to look the best of the best. And, often, you get stuck with the thought that in order for things to look the best of the best, you have to spend a lot of money. But, simple design can easily give the right impression and assure your customer that you are the best of the best. Different elements will exude the notion of expensive and elegance. The right design team can create an image that says quality and sophistication without breaking the bank.
But, first, let’s define the meaning of luxurious direct mail. The first things that come to mind is a wedding invitation or a graduation announcement. The paper, the embossing, the velvet feel of the lettering are all features that we equate to quality and luxury. The curl of the font and the deep colors of the ink are other elements that we look for. The envelope is the first impression of high quality that greet the receiver. People automatically think that things of higher status comes in envelopes, not postcards or brochures. And using textured envelopes or a heavier paper stock will also announce the luxury ahead. The fonts and ink are also drivers of the impression of luxury and high status. By using foil, metallic inks, soft background patterns, and varnishes, you can create a mailing piece that people will keep just for the beauty of it. These unique design elements with effective content, can create a luxurious experience that will ensure recipients remember you and your business.
Luxury extends on into the insides of the envelope with the letters or inserts. Paper stock that is thicker and rigid feels good to the touch and authentic. The receiver wants to feel the important piece of paper and to know that it is worth its weight. The way a letter or brochure is folded matters also not only in the method and sequence that it opens, but in the information stream that keeps a customer interested.
Luxurious pieces of mail should be used and sent when you want to elevate your brand. Sales announcements, special events, and advertising deals can be relegated to the everyday type of direct mail piece. But, there are times and products that require the image of higher quality and of a more exclusive event to get special people to respond. Expensive offers sometimes create a higher credibility. People notice high-quality mailings and are more likely to open them. When you are building a reputation for your business as dependable and excellent in your field, a luxurious mailing is the way announce who you are. People assume that high-quality mailings are a sign of success and their confidence in your business will rise.
The design of your luxurious mailer should be clean and simple. Too much content and text and too many pictures or graphics just muddy the message and cheapens the piece. Luxury comes in the simplicity of both the design and the message along with the special finishes, fonts and other important touches. Your brand and the materials should speak for themselves.
Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, coupled with unique letters and envelopes, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands. In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment. Everest Direct Mail and Marketing has helped countless businesses generate direct mail and email campaigns, as well as websites, email campaigns, outbound calling campaigns and so much more.