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Grow Your Email List

You have worked hard on developing an email list that helps your business grow. And that is great! But, while growing that list, some of those names tend to fall off into the abyss. The reasons are as many as there are reasons. People are no longer interested. They don’t use the email address anymore. They died. An email list will have active names disappear at a rate of about 22 percent per year. Your contacts' email addresses change as they move, opt-out of your email communication, or abandon the email address. Some only use the address to fill out forms on websites and you can’t get hold of them otherwise..

As a business owner who does the marketing, it is your duty to constantly add new contacts to your email list so that your marketing campaigns have the numbers for good responses.The following is a list of ideas to grow your email list and keep it growing forever and ever!

First, write amazing content for your email. You want people to stay on your list and you want them to be so intrigued with your content that they forward the email to others.

Urge your email subscribers to share and forward your emails by including buttons that say "Email to a Friend" or “Share”. Make those buttons as large as you can. This allows you to approach new contacts, networks, friends, and colleagues who might sign up for your list. And then, at the bottom of your emails, include a "Subscribe" box that they can fill out a quick email address and send in.

Create different types of email subscriptions that you can send targeted content to specific people on your email list. Recipients will click through because they have been targeted for their particular interests.

Write a free ebook. These are popular for lead generation. Require visitors to provide their email address in order to download it. Write checklists for particular projects and guides for the details of that project, both requiring email addresses.

When promoting an offer to your email list, also offer it on Twitter, Instagram and Facebook. Use every resource you have to get your information seen and then have the reader fill in their email address for further information. Promote offers on your timeline and be sure to add sharing buttons to the landing pages.

Pinterest is a perfect platform to promote offers that require email sign-up. Create a Pinterest board where you pin a well-designed cover o