There is an ever changing world out there and it is called search engine optimization. Updates, search sites, improvement in data, improvement in display and on and on, it feels like you don’t know where to turn as you have to adapt to the changes on a daily basis. These changes also cause some mis-information to be spread. With a little digging, here are a few false impressions about SEO.
Having the right SEO is going to get you lots of traffic to your website. Although having the right SEO will get traffic, in order to get strong and consistent traffic, you need to invest in technical expertise of the website and into content to ensure that the site ranks well.
Some people believe that if you just focus on SEO, you will have all the leads you will ever need. Do not put your entire budget into SEO. SEO needs to be just one aspect of the marketing plan. Exposure, response, awareness also all contribute to obtaining the leads.
People have been convinced that if your website is ranked right up there, then all of your problems are solved! Well, there is a lot more to it than that! You have to make sure that the website is mobile friendly, has engaging content and unique identification on each page. You also need link connections and blogs.
Keywords, keywords, everywhere you look! Unfortunately, loading your content with particular keywords is just going to make your content sound silly and not get higher rankings! Repeating words appear unprofessional and can create confusing content. And the worse part is that your readers will get annoyed and leave your page never to return again!
Some think that having paid advertising will affect your standing. This is not true. Search engines keep a separation between search results and paid advertisements.
Oh look! I am number 3 on Google! I must be rich! Some believe that a higher ranking in a search engine will increase revenue. And… this is not true. Keywords will mean different things to an online search and to a buyer. It is the experience the visitor has on the website that will dictate what kind of revenue is earned. The website must be designed for fluidity and easy information and purchase.
Linking to everything on earth will get a higher search engine placement is not true at all. The type and quality of your backlinks will improve your rating, not the amount. Focusing linkage to websites that are high in quality and are respected in its industry will be better for your standing and for your site in general. A few of these types of links are better than lots of of low-quality ones.
11. It's All About Content Yes, content is essential, but it's not the driving factor. Optimization still requires a set of practices, including quality link-building and relevant content that gets a high time on site. A content-strong website with poor image and mobile optimization will not rank high for selected keywords. Always make improvements based on user behavior, and Google will reward you.
SEO is needed only in the beginning of developing your business is very wrong. Just like advertising, you have to do it forever and ever! You should never stop concentrating on your SEO because your search engine standing will be changing all the time, too. The old saying “out of sight, out of mind” is true and you have to constantly be making sure that you stay in the minds of your customers and being on the top of the search lists. SEO should be monitored and optimized on an ongoing basis.
Being number ONE… is okay. But, you don’t have to be!! People believe that in order to be noticed on a search engine, that you have to be number one. It is not necessary, especially if you appear on page one of the search engine or even page two. Your strategy for SEO should focus on the ranking of relevant keywords that your consumers are using to search for a subject that relates to you and your business and on to your website.
SEO is not mysterious and it does not have to be confusing. By staying on top of your SEO with constant research as to what is trending and paying attention to the things that are making people travel to your website, you will learn to stay ahead of the curve and keep your site on page one of all search engines.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.