Creating content for your website can be a struggle. It is easy to run out of subject matter and sometimes you have to dig deep for a fresh topic. But, there are ways to float to the top of the idea pool and make your content strong, strategized and optimized! The following is a list of ways to build that fresh content and make your landing pages a great place to collect new leads.
Try developing checklists that readers can print out or download. Design it with a distinct header, a colorful design and the copy short. The text on the list will explain why they should download it and because the benefits are so great.
Demos are a great way to show your public all the aspects of a new product or service. Announce that you have a demo available on several pages of your website including your homepage. And make it easy for the visitor to get to the demo itself.
Add subscription options for your blog or videos that you post as ongoing features. Simply ask for their email address to put on your list and guarantee that they will receive the latest blog post, video demonstration or new offers that your business develops. Make the subscription signup easy with a single box where they enter their email address.
Offer Ebooks that educate your customers and prospects. Create a book that aligns with your brand and develop a landing page for it. Share the page information on social media pages and in an email blast to your mailing list.
Put up an online course that your company produces. A tutorial, a documentary, an infomercial all attract an audience. A training course will keep the viewer on your page for a long period of time and in the video, you can refer to other website pages.
Add a guide to your offerings. Whether it is a lengthy in depth guide, a simple guide which is short and to the point or a guide that is an overview, they all offer instructions to a part of your business package.
Sponsor an event on a landing page on your website. Hold a live happy hour at your office or at a local restaurant. Have clients show up and do online interviews. Have a live gallery opening, a planting of a historic tree, a tour of a home. While you are promoting the event before it happens, ask attendees for their information so you can send or email their tickets and have an ID badge waiting for them upon arrival. This makes everything seem very special for all involved.After the event, send out thank yous and let them know about similar occasions.
Offer templates for creating original things. Offer templates for calendars, worksheets, crafts, business forms and puzzles.These can help inspire people to not only use the templates that are offered, but to return to your site to use more.
As more and more businesses use data for every aspect of planning for the future, offer reports that can build authority and trust with your audience. Create a survey and ask your subscribers to fill it out and then share the results. Annual reports that offer original data and research are sought after to use in many industries and can be helpful resources for a number of users.
All of these suggestions, from ebooks to templates, are types of content that will drive people to a landing page on your website. Experiment with different offers and courses and guides and you can see which ones receive the best responses and how many of these converts to leads. You must always be aware of what is working and be ready for the next big thing in order to stay at the top with interesting topics and intriguing new information.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.