Tell a Story With Your Direct Mail Marketing
Everyone enjoys a good story. They remember a good story. And as marketing gets more personal and targeted, a good story is the best way to involve the receiver. If you have a great product or service to sell, then you should automatically have a great story to tell. Stories make things easier to understand. Stories spread an idea. They evoke an emotional response, as you can put yourself in the story or relate it to someone you know or an experience you’ve had. A creative story retains the customers’ attention. Emotions are at the root of why people buy many things. Emotional content shows the customer how they will feel using the product or service.. Each story that you tell will have a beginning, middle and an end and your direct mail content should follow that structure.
A strong lead line is how you get started. It was the best of times, it was the worst of times… lines that make you want to read further. You have approximately eight seconds to grab someone’s attention and your message must be clear in bothe the headline and in the first line. In order to tell a story, you will need to take the message and build it in up to the offer. This story must be compelling in order to keep the reader engaged. Because everyone is looking for a deal these days, the story can take the reader to the deal which is the big explosion.
In your storyline, make sure that you tell the person that you sent this direct mail that they are the chosen one. Flattery is a very big part of a sale. Ask the receiver a question to draw them into the storyline. A “what would you do” type of scenario. Make sure that the question is sincere or else they will ignore the rest of the message. These questions qualify the prospect. While writing your story, make sure that you solve the problem that the reader may have by showing how your product or service save the day and solves all problems.
While solving problems, you will also need to point out the benefits of your product or service. Point out what the reader gets and why it is so important and have these an integral part of the story. Layer the message in the story with personalized names and locations.
But, in order to pull things altogether in a story form, you will have to implement the biggest thread in writing a story which is the emotions. These are at the heart of why a person buys. In order to evoke emotions in storytelling to sell products and services, the copy needs to ooze with emotion. Well crafted copy with emotion sells as long as you paint a picture with words and then compliment it with pictures. The story should be personal. Use the receiver’s name as often as possible. Make the reader the hero of the story. Put them into the product or service so that they can see directly how it is going to change their life. Appeal to the emotions! Focus on the benefits. Establish trust by having your words written as authentic, well researched and credible. Use testimonials to back up what you are stating. And finally, make sure that your story and your message is one that you would want to read yourself.
Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Everest Direct Mail and Marketing can help you by using highly-target mailing lists, coupled with unique letters and envelopes, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands.In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment.
