People are visual. They like to SEE things. That is why there are pictures included in instructions for putting things together, pictures on postcards, pictures on marketplace listings. People just want to see things. When it comes to blogs on your website, pictures or photos or images can increase the number of readers, followers, leads and subscribers. A recent statistic says that blogs with images get 94% more views than blogs or postings without. But, the type of pictures or photos that you include should not be just standard stock photos. They should be more. Blogging is not just about text written on a page. A strong blog is the combination of text, images, and other various elements such as videos and charts. The following is a list of suggestions about what kind of pictures or images to use that will increase the number of followers and traffic to your blog and to your website.
Images speak a thousand words. Eye catching visual content makes your blog posts look more appealing to the reader. This is true when you use the right image to convey your message because the image should be relevant to the context of the blog. Images also help get traffic from image search engines. But, in order to achieve this, you will need to name your images because this helps in driving traffic from these search engines. Use keywords in the image text and description. Blogs and posts that are shared on social media get more interaction when there is visual content. This also compels readers to share the post or blog more than if there is not picture at all. And adding a photo or picture increases the length of your blog. It makes it look longer and more detailed in its content. As stated before, people are visual and images help people see things when explaining a complex subject.
It has been said that you should use one image for every 350 words.But... you should actually use as many images as you need to in order to communicate your concepts clearly. Because so much of our life revolves around images with our cell phones, computers and laptops, large televisions and even our watches, pictures are everywhere. So, it seems only natural that in posting a blog or a post and trying to connect to an audience that content is only a part of it and the visual images are the takeaway.
The featured image is the one that appears at the top of the post or blog and is the one that will be shared on social media. This image is what the blog is all about. It has to be the strongest picture of them all and tells the story. Put the headline right into the image and everything will be explained.
Use images of real people when you need a picture of people! These are much more engaging and relatable to the reader. From the time we are infants, we have a tendency to stare at faces. But make the picture genuine and not generic or decorative. Use images that are relevant to the blog and has a purpose such as illustrating a point of discussion.
Diagrams are a fast way to explain complex concepts. But they take a bit more work because you will have to create them. You can use Excel or Google Sheets to illustrate your point of view. And then, there are Infographics, Quote images, screenshots and GIFs that can get into further details.
Instead of using stock photos, use pictures that you take straight from your phone. Original, creative and on subject and one of a kind, these pictures are perfect for telling the story straight from you! You can crop and add filters immediately, using the tools native to modern phones. Snap the picture, use the fIlter, crop the picture and then email it to yourself. Download to the blog.
Putting a picture at the top and the bottom of your blog is fine, but combining pictures with the text throughout the blog increases viewer retention and engagement. 93% of the most engaging posts and blogs posted on social media sites have standout pictures included throughout their publication. Images make concepts stick in our memory better than just printed words that are read.
Posting a picture on a blog or post takes a little work. First, you have to resize the image before loading so that it will fit the space and not make your load time slow. Compress the image before uploading. There are programs that will automatically compress the image and also allow you to resize without any pain. Be aware of the fact that quick load times are important for SEO and the source of slow downs are often huge images. Slow load times are not well thought of by a viewer and you don’t want that to be the reason they leave your website for another.
If your blogs are full of instructions, how tos and recipes, then present the information in a visual format. The human brain processes images much faster than text. The impact of visuals on marketing a product or service is huge. Readers of your posts or blogs will absorb your content easier if you put it in picture form. Showing is better than explaining in many cases. If photos or pictures are not available, use infographics as part of your content marketing strategy. Use images to support persuasion and in calls-to-action.Selling online is all about persuasion and making people come to a point of either hitting a button or buying something. And images are the way to accomplish that task.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.