Postcards for One and All
Forty percent of consumers have made a purchase in the last three months because of a direct mail piece they received.
The top purchasing influencer for Baby Boomers is direct mail.
9.8 billion catalogs were mailed and 2.9 billion coupons were redeemed in 2017.
54% of consumers said they want to receive mail from brands they’re interested in.
Direct mail delivers seven times the response of all digital channels combined.!
Landscapers, roofers, real estate professionals, schools, recreational programs, accountants, financial advisors, dentists, lawyers, publishers, management consulting, liquidity risk, management, startups, retailers and restaurants all use postcards for direct mail because it works. It also generates a higher return on investment.
The direct mail postcard is a powerful, yet very affordable, marketing tool for many types of businesses. With a compelling message on a 4” by 6” (or larger) postcard and the right mailing list of potential and current customers, you can get business coming to you without having a huge advertising budget. The key factors for a successful postcard direct mail campaign includeidentifying your ideal customer, organizing a message to mail out and following up effectively.
Postcards are versatile and have multiple uses. In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers. You can use postcards as oversized business cards, hang tags for your products and mini-information sheets. Your postcards can "brand" you and your business in ways that most marketing materials cannot. Create a postcard mailer to announce things like new product or service, a new client, a new sale or special offer or invitation to sample a product or service, a new website launch, a new location or expansion, a new seminar or workshop or a new promotional event, such as a book signing or musical guest or entertainment for kids
Postcards are inexpensive to print and cost very little to send. Printing costs are lower than a full size direct mail package because you don't have envelopes, inserts and other materials that need printing. Also, as long as your postcard is 4-by-6 or smaller, your postage is at the lower postcard rate instead of the first class rate. The difference adds up when you're mailing out to a few thousand prospects.
Postcard direct mail can be easily tracked and results recorded. Print on your card a line that tells recipients to bring the card into your store for a special discount. Or it can ask them to use a special ordering code when purchasing from your website. You can measure the effectiveness of your campaign on several levels. When you analyze your campaign’s numbers, then you are equipped to adjust your campaign to maximize future success. If