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Yellow Letters Do the Job

A Yellow Letter is a highly regarded marketing choice used by realtors, investors and brokers. They use the yellow letter format because of the high numbers of people that open the envelope and the actual response rate from the letter. Yellow letters are effective in getting a response from homeowners because the addresses on the envelopes are handwritten; there is a first class stamp on the piece; it doesn’t look like junk mail and most important, the letter itself is handwritten, or looks that way. The key to any kind of meaningful success with direct mail is consistent and persistent mailings. You must mail to each target more than once with multiple letters over a period of time and the results will consistently be deals.

The yellow letter is designed to gain attention. It’s smaller than most pieces of mail, not shaped like a bill, and even looks like an invitation! Because the response rate is so large, you can spend the same amount of money as you would in other parts of your marketing, but get many more leads in your business. The return address on the envelope should match the target area of the list. The message inside the envelope should be concise. It needs to be short enough, so the person receiving it will read it before they lose interest. Give enough information to elicit a response, but not so much that hey stop reading it.

Dear X, I’d like to buy your house at 123 Main St. Please call me. Sincerely, Nick 888-555-1212

OR

Dear XXX,