Catalog Marketing

June 12, 2018

 

Catalog marketing is an avenue for businesses to group products and services together in a printed magazine or an online store and display many items at the same time for a customer to buy. Customers buy directly from the catalog and make orders either by phone, a return envelope or online. Catalogs, when received, have the inherent advantage of being present in a customer’s daily life more than other sales pieces. Catalogs for many, are a prime source of reading material. Even if your business is a service based endeavor, you can create a small catalog featuring your service. It can talk about your expertise and display some of the jobs that you have done and their solutions along with advice and solutions for customers.

 

Catalogs are not brochures. They are generally larger and have many pages. A 12 page catalog that is  8" x 10", has the space for more detailed information and is much more likely to be held on to. A catalog for a restaurant could show off a menu with the history of the restaurant. A catalog for a florist could show a variety of their standard and custom designs. A hair salon could take photos of clientele and put together a catalog of hairstyles. Catalogs do not have to be glossy or 250 pages long. The J. Peterman Company send out a small publication where all of their clothing products are hand drawn on recycled off white paper. The homemade type of catalogs are very popular and are much more profitable because they are a little different stands out.

 

A print catalog consists of a cover that introduces the type of items in the piece and the rest of the pages contains the items. Some catalogs feature a single product category, such as clothing, while others include a diverse collection of goods. Catalogs contain photos and descriptions of the items, as well as prices and ordering information. Some come with order forms and return envelopes with prepaid postage. Others require shoppers to order by phone.

 

Online Catalogs allows a business to save money on the cost of printing and mailing. They can immediately update prices, products and promotions. The products are grouped and displayed in a similar fashion to a print catalog, but consumers have an advantage of sorting items by price, category, manufacturer or other criteria because of the magic of technology. These catalogs allow shoppers to purchase immediately, using a virtual shopping cart and an electronic payment method. The big difference between a catalog on a website and a catalog in one’s hand is that once a website is out of sight, it's out of mind for the person sitting in front of the screen. But having a catalog around the house to pick up and look through triggers customers to think about ordering.

Single company catalogs are sent out by companies featuring all of their own manufactured products. A manufacturer who produces their own line of apparel, or footwear, sporting goods, kitchen accessories, auto parts, home furnishings, lawn and garden items, health, beauty and food items all create catalogs that they sell their goods. They might group similar products in categories to allow a customer to search for a particular item quickly or they might spread items throughout the catalog to make shoppers view more items. This latter layout increases the chances of impulse buys. The manufacturer processes the orders, ships the items and handles customer service, cutting out the cost of wholesalers or distributors.

 

Then, there are multiple company catalogs which feature products from a variety of manufacturers. In these types of catalogs, you might see several competing products on the same page. The producer of the catalog takes direct payment from the consumer, giving a portion of the sale to the manufacturer.

 

A sales catalog can be the biggest revenue generator for over sixty percent of companies that sell through direct sales. The benefits are numerous. For many customers, receiving a catalog is exciting and they can not wait to order. The Burpee Seed Catalog announces the coming of spring and you eagerly plan and order your garden. Christmas catalogs arrive and you know it is the gift giving season. Customers are excited to receive the catalog and plan their order. Catalogs are opened, studied and remain in possession for a very long time. A sales catalog is a handy resource that shows off your products and includes an easy way to place an order.

 

Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advantages of direct mail marketing are limitless! Also, the results of your marketing efforts can be measured and tracked easily when using direct mail – no more complicated analytics or time wasted wondering what works and what doesn’t. Using highly-target mailing lists, direct mail campaigns ensure your potential customers heed your message by putting your advertisements directly into their hands. In the spam-riddled world of today’s online marketing, using direct mail to publicize yourself makes every cent of your marketing budget count with a high chance for a strong return on your investment. Let Everest Direct Mail and Marketing help you design, print and publish your catalog and send it out to the best mailing list for your business with the highest return.

 

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