Catalog marketing is an avenue for businesses to group products and services together in a printed magazine or an online store and display many items at the same time for a customer to buy. Customers buy directly from the catalog and make orders either by phone, a return envelope or online. Catalogs, when received, have the inherent advantage of being present in a customer’s daily life more than other sales pieces. Catalogs for many, are a prime source of reading material. Even if your business is a service based endeavor, you can create a small catalog featuring your service. It can talk about your expertise and display some of the jobs that you have done and their solutions along with advice and solutions for customers.
Catalogs are not brochures. They are generally larger and have many pages. A 12 page catalog that is 8" x 10", has the space for more detailed information and is much more likely to be held on to. A catalog for a restaurant could show off a menu with the history of the restaurant. A catalog for a florist could show a variety of their standard and custom designs. A hair salon could take photos of clientele and put together a catalog of hairstyles. Catalogs do not have to be glossy or 250 pages long. The J. Peterman Company send out a small publication where all of their clothing products are hand drawn on recycled off white paper. The homemade type of catalogs are very popular and are much more profitable because they are a little different stands out.
A print catalog consists of a cover that introduces the type of items in the piece and the rest of the pages contains the items. Some catalogs feature a single product category, such as clothing, while others include a diverse collection of goods. Catalogs contain photos and descriptions of the items, as well as prices and ordering information. Some come with order forms and return envelopes with prepaid postage. Others require shoppers to order by phone.