Why You Should Send Every Door Direct Mail

June 18, 2018

 

 

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map  that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, letters, flyers or brochures. It can be very specific in its coverage. A recent report from the USPS said that 81% of households read or scan their mail daily and 76% of consumers have been influenced to purchase from direct mail.

 

Every Door Direct Mail (EDDM) is a type of marketing campaign that allows you to mail to each residence within a neighborhood. You can saturate neighborhoods and zip codes at a postage rate as low as $.17 each. You can select routes by averages of age, income, or household size. The USPS makes sure that  every door and mailbox gets your sales piece. You probably receive a few of these pieces every week. Car dealerships, pizza shops, carpet cleaning services and financial advisors are regular users of EDDM and they successfully get their messages out into the right area. The owner of the pizza shop wants to send an offer to everyone within a 2-mile radius of their restaurant. Every Door Direct Mail will allow you to get to  that specific area for a very discounted price per piece. You have the ability to mail a large mail piece which is sure to grab a recipient’s attention. You can mail any size standard flat mail piece that you want with all the information that you need to distribute. A standard piece of mail would normally cost double or triple the EDDM rate.

 

Some huge advantages to sending Every Door Direct Mail include the fact that you don’t need a postage permit and you don’t have to pay any annual fees. You don’t need a list of names or specific addresses. You just have to go to your local post office and drop off the mail pieces. On the negative side, the US postal service only allows you to mail to people who are on a specific carrier route. Since you cannot address the piece, it can feel impersonal. You are not allowed to segment certain names and certain address. There is a reason that they call it EVERY DOOR! It goes to EVERY DOOR! If you have a limited group of buyers, you may want to choose another type of direct mail. if you want to reach every household or business in a limited area, this is a very cost effective way to meet your goals.

 

It is very easy to get started on a EDDM campaign. First, go to the USPS website and select the desired routes and map out who you’re wanting to mail. Once complete, you can filter by average age, income, and household size. Second, fill out the required paperwork to get your piece in the mail. Third, design your mail piece and have it printed. Fourth, decide on a date to mail your EDDM and prepare for the response to come flowing in!

 

If you’d like to have your direct mail marketing expanded to a more broad range of recipients, Every Door Direct Mail (EDDM) is a great option. Instead of mailing to specific individuals and targeted addresses, you can instead have your mail pieces delivered to individual neighborhoods by USPS carrier routes.With Every Door Direct Mail, you simply select your audience and USPS delivers your mail pieces directly to each mailbox on that carrier route. You can time when the mail pieces will hit each neighborhood based on the carrier routes, helping you prepare for all the calls and business that Every Door Direct Mail through Everest Direct Mail and Marketing will bring in by centralized, carefully selected locations!

 

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