Why You Should Send Every Door Direct Mail
Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, letters, flyers or brochures. It can be very specific in its coverage. A recent report from the USPS said that 81% of households read or scan their mail daily and 76% of consumers have been influenced to purchase from direct mail.
Every Door Direct Mail (EDDM) is a type of marketing campaign that allows you to mail to each residence within a neighborhood. You can saturate neighborhoods and zip codes at a postage rate as low as $.17 each. You can select routes by averages of age, income, or household size. The USPS makes sure that every door and mailbox gets your sales piece. You probably receive a few of these pieces every week. Car dealerships, pizza shops, carpet cleaning services and financial advisors are regular users of EDDM and they successfully get their messages out into the right area. The owner of the pizza shop wants to send an offer to everyone within a 2-mile radius of their restaurant. Every Door Direct Mail will allow you to get to that specific area for a very discounted price per piece. You have the ability to mail a large mail piece which is sure to grab a recipient’s attention. You can mail any size standard flat mail piece that you want with all the information that you need to distribute. A standard piece of mail would normally cost double or triple the EDDM rate.
Some huge advantages to sending Every Door Direct Mail include the fact that you don’t need a postage permit and you don’t have to pay any annual fees. You don’t need a list of names or specific addresses. You just have to go to your local