An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calculate a more accurate return on investment.
Coupons can be found on flyers, in brochures and magazines, at the bottom of marketing letters and on postcards. They are included in emails and blogs and in booklets and in card holders. Getting people to respond to a direct mail coupon can take a bit of encouragement and that is why many marketing campaigns will include them with their mailers. Mail pieces with a coupon included urges prospects to go to the shop, order online, make an appointment or give a call. This mini billboard coupon can be your greatest communicator.
Coupons encourage new along with repeat business. Coupons are also responsible for keeping customers loyal to your brand. An easy way to keep customers in your store is by offering them coupons that are more valuable than anyone else’s. And that is the first trick in designing a coupon. People will respond to it if it is to made to be valuable. People need to know that the coupon has some real benefit to them personally. You need to consider who your target customer is and then carefully create a coupon that will spark their interest. It needs to be something that is a real savings for them and you can still make some money. Coupons impact what product people purchase. Coupons can influence and prompt people to try new products and services. And, when they come in to redeem their coupon, they might even buy a full priced item along with the discounted one.
The design of the coupon needs to be attractive. Bright colors, easy to read layout and a call to action that is huge should all be part of the makeup. As with any other direct mail offer, appearance makes the whole coupon work. Too much clutter and information that is too tiny to read can work against your purpose. You want results so the coupon needs to be able to be read from far away and the message and benefit right up front. Eye catching offers and a stunning look right from the beginning, the better your overall response rate will be.
You will want to refer back to any direct mail data you have from previous campaigns to analyze and then use for figuring out your best offer. It may depend on the type of customer or the time of year, but determining who to send the coupon to and the frequency in which to send,is very important for the coupons success. Include a deadline for receivers to respond so that it isn’t floating around forever. You will see a better response if you have a limited amount of time that they can act on it.
There are all sorts of coupons that you can offer. A very popular one is buy one get one free coupon. These allow new customers to experience more than just one of your products or services. You can showcase your best items while increasing the chance for future sales. You could limit this type of free offer to specific products that you want to sell more of, or you could allow people to get two of the same item for the price of one with the coupon offer.
Word of mouth always works for advertising and you can offer a Free Friend coupon. When someone likes your products or services, they tell their friends so create a coupon for those friends. Make a coupon that brings former customers back into the fold. If you have customers that have not made a purchase from you in a certain amount of time, make a special coupon marketing campaign that will entice them to return to your business. Offer a special discount for their purchase if they buy a product or schedule a service within a specific frame of time.
We, at Everest Direct Mail and Marketing, create professional-looking coupons, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our coupons are fully customizable and allow you to connect with your community. This customization makes our coupons even more informative and effective. The possibilities are endless! Coupons can advertise new services, products and offer special discounts. Coupon Direct Mail s a powerful way to build and maintain your client base.