Direct Mail Design and Messaging Double Check

Direct Mail marketing has many mailing piece options. From postcards to letters to brochures and flyers, these mailers can have a huge impact on your business. Double checking your direct mail pieces before they hit the mailbox is a must do and is an excellent idea for several reasons. First, you want to double check the spelling and grammar. Then, you want to double check your message that it is clear and distinct. And finally, you want to check your art, colors and layouts. You will always want to make sure that the best practices for direct mail design is being met and that what’s being used is as focused as possible and ready for success. The flow of the piece should be smooth and the call to action is prominent.

When you are going through the final double check process, you should look at the direct mail piece the same way someone who is receiving it and will be pulling it out of the mailbox. Open it like someone would at home and see where your eyes go first. Ask yourself if you see the message and the call to action. Consider the tone of the words and how the piece immediately holds your attention. Does it make you want to look further than the front panel? Does it sell your service or your product?

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Other questions to ask on the double check are do you see the key benefits of your product or service and is the offer prominent? Does the recipient see how they can respond? Make sure that there is no problem with the layout, design or copy. The following are a few ways that you can do a double check and avoid the problems that may arise. You want all of your pieces to be working to the best of their ability.

Punch them in the eyeball from the first moment! When the recipient pulls the