Showcasing your business and its products and services is the main way that you get your customer interested enough to purchase. Promotional Videos are a perfect method to promote and showcase all that you have to offer. No longer is video marketing expensive or full of heavy equipment and thousands of hours of editing. There are many options that small businesses can take advantage of. More businesses are taking their television and radio budget and using it for video production where they then post the finished piece on the internet on sites such as YouTube. Video can also boost your search engine rankings and is an effective way to increase customer engagement. A business that understands their customers and what information they are looking for can get it to them by way of a video! Videos can boost customer engagement, increase the time spent on a website and help convert sales. You can create a dynamic website by using video that is clever, creative and has a strong purpose. There are many video platforms that you can place your work. YouTube, Vimeo and even Facebook and Twitter are places to bring in the crowds.
So, making a video can be your Everything! But, what kind of video do you make? How about making a video all about you and your business!! It can be an introduction into what your business is all about; how it got started; what it stands for. You can show off your products or services. Put the owner in front of the camera and make them a star. Let them share the company's mission statement and their vision for the future. Make it interesting and light and share it on all social media platforms with video applications. Not only does this get the conversation going, but it can create an image right from the start.
How you use video from this point will depend on what kind of business you have and the products and services you offer. If products are involved, create a “demo”. This is where you show how the product can be used. Even if it is a coffee mug, setting the mug in the proper light with a steaming cup of cocoa and an antique spoon will tell the story about that mug. Furniture or living room arrangements can be shot from a user’s point of view sitting in the overstuffed chair while talking to someone sitting on the couch and both drink cocoa from coffee mugs on the side table! Show off the product by showing how it feels and what it is made of gives the view the chance to experience the product before buying.
How To videos are very popular on all platforms. If you have a special service that you can demonstrate on a short video, people can understand how the service you offer can benefit them. Perhaps you sell a product that does multiple tasks. Make a video!
Testimonials from your customers are a great addition to your website. Interview people at the time of their purchase or during a service call and put it on your website. This should look as real and authentic as possible. Post the customer who is thrilled with your business!
You can create a strong following if your videos are bold, humorous and interesting. Regulars to your pages are the base customer. You want them to share your videos so make them shareable with content that tells a story and has a theme that will interest many! Post them on a regular and frequent schedule and encourage people to subscribe to your YouTube channel. Also, add music to all of your videos. You can buy music that is shareable on several sites and they have not only the popular artists but also emerging music and acts.
Promotions and special deals videos are perfect for sharing on social media. Coordinate with your direct mail campaign and post the videos at the same time the mail goes out. A 10 to 20 second video on Facebook and Instagram can introduce what is coming in the mail as a teaser. It can spread the news and encourage sharing by your followers. They can peak interest and is a way for your business to gather pre-launch feedback. These videos should always be short and to the point. Viewers want to know what it is all about in the 10 seconds you offer!
So, now you’re ready to make the video and you are in luck. No longer is film making left to the professionals or to Hollywood. Modern technology and the constant changes to the cell phone have allowed you, with a little time and effort, to get great filming results by doing it yourself.
There is video editing software that can help you produce excellent film results. You can combine clips to create videos you can share. Time lapse videos can be created with ease and you can create animated videos using library images and sounds. You can import still photos and string them together to create a slideshow or a stop motion film. You can shoot video with any digital camera or smartphone and these can easily compete with Hollywood.
After filming, you are ready to send it out into the world. You will want to upload and share on websites such as YouTube and Vimeo as well as social media sites. Facebook allows you to post videos of up to 45 minutes in length. But, the most popular videos are often even shorter. Twitter lets you record videos that are up to two minutes and 20 seconds long along with videos you have already created. On Instagram, you can record videos of up to 60 seconds in length, add filters, captions and details of your location. Live streaming is very popular on Facebook and you can broadcast to your customers at specific times.
Video lets you promote your business and showcase what your company has to offer. How To's, tutorials, sneak peeks, and a company introduction are all subjects that can easily be made into interesting mini movies. Video shooting, production and editing doesn’t overload the budget any longer and it is a great way to get the word out on very popular sites where your customers and prospects exist. Put together the most interesting aspects of you and your company and it should resonate with your audience.
In order to market your business and solidify your brand in people’s minds, you have to think outside the box. What are your competitors not doing? Sometimes potential clients don’t want to read a letter, an email, or a short postcard. They might not even want to scroll through a website to learn about a business. They want something quick that excites them and teaches them at the same time. This is where a professional, high-quality promotional video can come in and save the day. A unique, interesting and short promotional video can help display your business and the products and services you provide, while adding to your professionalism and helping your name stick within a person’s