Direct Mail Marketing Postcard Campaign
Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcements on postcards remind the receivers of the big day ahead. Doctor appointment reminders sent on postcards are put onto the front of refrigerators for the purpose on not missing the important meeting. Postcards are a way of tradition, of memories and of marketing. Yes, there are those emails and cute evites, but, postcards are tried and true and forever. They are still one of the best ways to market a service, a product or an event. They have long served as one of the best ways to precisely target the types of customers that you want. When people open their email inbox and see 50 new messages, they tend to hit the “delete all” button. Postcards, on the other hand, can be an excellent way of making your business stand out from the competition. There are so many creative uses for postcards. The following are a few ways to make your postcards outstanding and unusual and read for all of the perfect occasions whether it is personal or business..
The key to a standout postcard that grabs the attention of the potential customer is in the design. The design should have visual appeal but, it should also have an emotional purpose. Postcards, particularly oversized ones, can show a lot of information and art work or photographs that get your message across with a glance and pulls on the heart strings with a relatable picture. It doesn’t need to be laid out with so much information that you can’t read it all. It doesn’t need to appear crowded. Use short headlines, direct language, timely references and calls to action that will entice your potential clients to take the next step. You want them to contact you for more information. Your goal for using postcards is to put together a piece that is intriguing, grabs their attention and motivates them to contact you. Postcards that look like ads can turn people off. Design one that makes the receiver say, “Oh Wow!”
Designs that have that “Wow” factor could include one that is a three-panel postcard for industry related tips, emergency phone numbers, a mini-calendar, a