Do You Need a Website?
Social media pages, Pinterest categories, and a little bit of direct mail can make you feel that you have done a thorough job of marketing your business. But, it is not enough! A website is the basis of all of your marketing strategies. It is the starting point AND the finish point. It is where you bring your customer or client and it is where you tell your entire story.
A website can take some work, but once it is up and running, it simply needs occasional tuneups and updates. Your website is your main marketing asset. As a business, it is expected that you have an online presence. The amount of time that people spend on the internet between their phones and all of their devices is a huge amount of their day. It has become their world. And your business needs to be in that world. If your business isn’t online, then you simply don’t exist! Four out of five consumers use search engines to find local addresses and information. 93 percent of online actions begin with a search engine. Your business website needs to be there so that you can be found.
People use websites to find a business. 63% go to the websites of services and products they are looking for and this is where they engage with the company for the first time. They also look into at least three sources before they make a purchase. And 48% say a website is the biggest reason for considering a business is credible. People also said that they trusted a business more if their website design was professional looking, well laid out and easy to navigate.
The reason that people go to a website is that they are looking for answers. And, they expect to get those answers immediately. They want to know who your business is, what does your business offer and how do they get hold of your business? Your website needs to answer those questions right on the first page.
If you have Facebook, Instagram, Twitter and Pinterest, it is essential that you have a website. You want to post something exciting on your social media and then take your followers back to your website for further explanation. Social media is your lead in to the in depth look at your business and who you are. Your website is your number one marketing asset.
If you have more business than you can handle, good for you! But, you still need a website. A website doesn’t need to be built just for adding new customers. A good website answers basic questions which could free up time. You can add a page on your site for reservations, orders, how tos and other problem solving situations. Add a blog, a recipe page, a video tour, and a list of community affiliations and their contacts. You can become not only a local favorite, you can gain popularity nationwide and turn your brand into a product all its own. A website can do much more than just adding customers.
Even if you think that your base customer or client does not use a computer, you still need a website. A computer isn’t just that thing sitting on a corner desk in the house. Phones are computers and everyone has a phone. I know an 86 year old whose fingers fly across a keyboard while they look up restaurants in a town they are traveling through. She is doing this on her phone in her hand. If those restaurants that she spent the time looking up didn’t have a website, she wouldn’t go. She has dietary needs and through the restaurant’s websites, she was able to find one that had a menu that met her needs!
If you don’t do business online, that is fine, but you still need a website. Your customers and clients still need to find you. They need to learn about you, and trust you because they buy from you. Your brand and image is now created online with a website, not in the design of your front window.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template Our experienced web designers will work with you to make sure each page reflects your products, services, and anything els