Combine Your Direct Mail with Your Digital Strategy
Marketing is the voice of your business. It tells your audience who you are, what your are and why you want their business. Marketing is not only essential to your business, but it can make your business or break it. There are two very distinct parts of marketing and they both need to work together in order for your business to obtain success. They are direct mail marketing and digital marketing.
Your message should be reinforced many times, and in multiple channels until the decision maker you want to influence sees you as a recognizable brand. Direct mail marketing is the Grand dad of all marketing. It has been used since marketing began and there is nothing that has been able to equal its effectiveness in driving sales and enhancing brand awareness. But, with modern technology, direct mail marketing has a partner and it is proving to be a strong and able partner at that. In order to maximize direct mail effectiveness, you will need to develop plans that reinforce both the mail and the digital actions so that there are marketing campaign successes! No longer are you able to rely on just one way of marketing. Today you need television, radio, display advertising, webinars, blog content, social media, email and others with both direct mail and digital marketing.
Direct mail and digital must morph into one product. They need each other and are interdependent on each other. They have complementary benefits to offer. By developing a landing page on your website, you can draw prospects from the internet along with those who receive the mail in hand to the same location.This allows you to track the effectiveness of any direct mail that you are sending out. You will be able to see the benefits from both formats by using digital analytics on your landing page.