Clients are the greatest source of advertising since sliced bread! In business, you need to create a client or a customer and then you need to keep a client or customer! The formula for this task is done with a message that sticks and a performance that is worthy of fans. The key to a successful retention of clients and customers in business is to be consistent. You can state all the standout points of your business that makes you different and you can claim that your custome

Linking your ad, blog or newsletter to your landing page is how you lay out the road map in your marketing. Redirect traffic or clients to your website or a listing page or other informational pages with the Link option in your tools. You can send people to specific pages on your website or send your traffic from digital ads to the website home page. You can also send them to Lead pages. Lead pages generate leads and sales for your business on the web, in emails, via text mes

Businesses persuade people. Persuasion is the way they get a customer to respond, walk in the door, write back, call and buy. It doesn’t matter what business you are in, persuasion is the key element. Everything from the content on your website, property descriptions and images in your brochures and postcards right through to email subject lines, all need to be persuasive. Urgency is the other half of the formula in generating business. You must give the recipient of the post

Starting a Coupon campaign can be the beginning of a wonderful relationship with your customers. It is a major step towards building a loyal customer base. Today, an astonishing 87% of American consumers use coupons. 95% of all shoppers not only like coupons but that 60% of them actively LOOK for coupons. So...why should grocery stores have all the fun? Saving money is Value. Consumers want value and benefits and they will wait until they find both. In this blog I am going to

A powerful tagline can be Everything! It captures the core and the value you provide to your customers. It triggers an emotional response from the audience. They are audible representations of your brand They grab the consumer's' attention sooner than just the name a company or product. Creating a tagline is a powerful exercise, as it forces you to think about exactly what it is you do for your customers that is unique. Entrepreneur.com says that a slogan or tagline is "a ca

Postcard Marketing is a proven tool for real estate agents. Postcards can be cost-effective to design, print, and distribute. Postcards work right away AND have long-term effects if used consistently and strategically. Postcards can give you more Bang for your Buck … by using Photographs. Using Photographs on your Real Estate Postcards can exhibit photos of a location, a lifestyle, and the community.. When people look for homes to buy they’re looking at neighborhoods, local e

A Postcard sends valuable information that you are trying to project to the public. The receiver looks at that postcard for mere seconds. An instant impression to encourage them to read further is required. An eye-catching piece of art or an outstanding saying or statement will make someone stop in their tracks and do a double-take to pay attention! On the front of the card, use an outrageous photo! Put a Screaming Headline or question as an overlay and prospects will take

Many artists start their creating process by building the frame for the canvas that will eventually display their work of art. The canvas will be stretched over the assembled wood pieces and then will be gessoed and sanded and finally be painted upon. Building a Website can be like putting together a painting. But, before you can start putting together the pieces, you have to figure out the Big Picture. First, you need to figure out the Focus of the Website. What is the purp

Some Statistics to consider: More than 50% of all sales during the Holiday Season of 2016 were done on line. In 1990 nearly all classrooms in the United States had computers. These Stats mean that A FULL generation has grown up not knowing life without a computer! Reaching today’s consumer requires an Internet presence. Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target

A face tells the world who your are. Your eyes are the window to your soul and your smile is the key to your heart. A Logo must shout who your business is! It must be the window to the soul and the key to the heart of your business. A Logo equals identification! There are specific reasons for a company to have an excellent Logo. Logos are the first impression A Logo must be different than everyone else’s in your field. Your customer or client needs to be able to recognize You