A Yellow Letter is a highly regarded marketing choice used by realtors, investors and brokers. They use the yellow letter format because of the high numbers of people that open the envelope and the actual response rate from the letter. Yellow letters are effective in getting a response from homeowners because the addresses on the envelopes are handwritten; there is a first class stamp on the piece; it doesn’t look like junk mail and most important, the letter itself is handwr

A yellow letter is a handwritten letter that is used by real estate professionals such as investors, realtors, mortgage brokers and even insurance agents. They are written on yellow "legal pad" paper. It is designed to be a friendly note that attracts motivated sellers and other prospects. If you are sending out yellow letters looking for these prospects, there are some things to do to make sure that you have a successful yellow letter campaign. A very important part of your

Yellow letters work! They work well! And here are the reasons that Yellow Letters work so well. They Stand Out They Get read Their Message is Clear Yellow Letters stand out in the mail because they are designed to look different than any other piece of mail in a person’s mailbox. It is not a bill or an advertisement and it looks personal. It is a curiosity provoker! The receiver wants to open it. Yellow letters are personalized to the recipient so they get opened and they get

Occasionally we will write about Yellow Letters, the big direct mail product that 10's of thousands of real-estate investors and home flippers use to attract sellers. There are debates all around the web on when and how to use them, why do they work and are they worth the investment and how can you guarantee it to work for you? For a Direct Mail Marketing company such as us, we nestle ourselves between the internet world and the direct mail world, it's a unique area for us, b

At Everest Direct Mail, we have alot of real-estate investor clients, most of them, mail yellow letters to prospective sellers of homes with alot of equity. REI's have tried postcards, snap mailers, zipper mailers and basic letters, but again and again REI's come back to mailing yellow letters. First, here's what a letter is: It's basically a newsprint notepad 8.5 x 11 sheet of paper with handwritten font, along with a handwritten colored envelope with a live stamp. Here's a