top of page

Coupon Direct Mail

Starting a Coupon campaign can be the beginning of a wonderful relationship with your customers. It is a major step towards building a loyal customer base. Today, an astonishing 87% of American consumers use coupons. 95% of all shoppers not only like coupons but that 60% of them actively LOOK for coupons. So...why should grocery stores have all the fun?

Saving money is Value. Consumers want value and benefits and they will wait until they find both.

In this blog I am going to offer a few ideas for creating and co-oping coupons for clients and for prospective clients. In later blogs, we will show how to write a coupon and where to send them, post them and where to distribute them. But first, let’s figure out the subject of the coupons.

I have moved over 30 times in my life and with each move came anxiety. Where was the closest grocery store; what time does the mail arrive; will the neighbors be nice and...where is the toilet paper. Moving, especially to a new town can be unnerving on top of exhausting. A nice package of coupons can offer some relief.

Many of the basic qu